'\x3cobject width=\x22500\x22 height=\x22355\x22\x3e\x26#13;\x0a\x3cparam name=\x22movie\x22 value=\x22http://video.ted.com/assets/player/swf/EmbedPlayer.swf\x22 /\x3e\x3cparam name=\x22allowFullScreen\x22 value=\x22true\x22 /\x3e\x3cparam name=\x22allowScriptAccess\x22 value=\x22always\x22 /\x3e\x3cparam name=\x22wmode\x22 value=\x22transparent\x22 /\x3e\x3cparam name=\x22bgColor\x22 value=\x22#ffffff\x22 /\x3e\x3cparam name=\x22flashvars\x22 value=\x22vu=http://video.ted.com/talk/stream/2011G/Blank/AllanJones_2011G-320k.mp4\x26amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/AllanJones_2011G-embed.jpg\x26amp;vw=512\x26amp;vh=288\x26amp;ap=0\x26amp;ti=1267\x26amp;lang=\x26amp;introDuration=15330\x26amp;adDuration=4000\x26amp;postAdDuration=830\x26amp;adKeys=talk=allan_jones_a_map_of_the_brain;year=2011;theme=how_the_mind_works;theme=tales_of_invention;theme=what_s_next_in_tech;event=TEDGlobal+2011;tag=Science;tag=Technology;tag=brain;tag=disease;\x26amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;\x22 /\x3e\x3cembed src=\x22http://video.ted.com/assets/player/swf/EmbedPlayer.swf\x22 pluginspace=\x22http://www.macromedia.com/go/getflashplayer\x22 type=\x22application/x-shockwave-flash\x22 wmode=\x22transparent\x22 bgcolor=\x22#ffffff\x22 width=\x22500\x22 height=\x22355\x22 allowfullscreen=\x22true\x22 allowscriptaccess=\x22always\x22 flashvars=\x22vu=http://video.ted.com/talk/stream/2011G/Blank/AllanJones_2011G-320k.mp4\x26amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/AllanJones_2011G-embed.jpg\x26amp;vw=512\x26amp;vh=288\x26amp;ap=0\x26amp;ti=1267\x26amp;lang=\x26amp;introDuration=15330\x26amp;adDuration=4000\x26amp;postAdDuration=830\x26amp;adKeys=talk=allan_jones_a_map_of_the_brain;year=2011;theme=how_the_mind_works;theme=tales_of_invention;theme=what_s_next_in_tech;event=TEDGlobal+2011;tag=Science;tag=Technology;tag=brain;tag=disease;\x26amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;\x22\x3e\x3c/embed\x3e\x3c/object\x3e\x26#13;\x0a'
How can we begin to understand the way the brain works? The same way we begin to understand a city: by making a map. In this visually stunning talk, Allan Jones shows how his team is mapping which genes are turned on in each tiny region, and how it all connects up